Director of Marketing: Cardinal Golf Group - King, ON
Cardinal Golf Group (CGG) is an ownership and golf management company that is rapidly expanding into the North American golf industry. CGG operates a growing number of golf clubs including Canada’s largest golf facility, Cardinal Golf Club, located in King Ontario. Cardinal Golf Club is a 72 hole facility spanning across approximately 600 acres.
``Discover the Difference`` with Cardinal Golf Group
The Cardinal GG objective is a commitment to developing and maintaining an innovative and cohesive culture rooted in strong moral character. This includes creating memorable customer experiences, engaging in diverse discussions with employees, and going above and beyond the industry standards. Visit our courses to discover the Cardinal Golf Group difference!
- Location
- Cardinal Golf Group - 2740 Davis Drive West, King, Ontario L7B 0G7
- Posted
- 2022-10-27
- Deadline
- 2022-12-01
- Job Summary
-
Oversee and lead the marketing department for Cardinal Golf Group.
Includes brand management, graphic design, database management, loyalty program, tee sheet yield management, tee times reservations.
- Responsibilities
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Manage and Coordinate key marketing staff in the content, design and execution of the following tasks.
• Website Management– Coordinate the content and design with graphic designer.
• Email Marketing
o Managing email lists & segmentation
o Coordinate the creation of the monthly eNews (includes soliciting content and consulting graphic design on the creation)
o Oversee all staff email communications
o Coordinate the email communication for all Events & Promotions (as needed)
o Coordinate the content, delivery and data analysis for all surveys (Academy, Camps, Customer Satisfaction) & Polls
• Social Media (Facebook, Twitter, Google+, YouTube, Instagram, etc) – Work with and oversee a marketing assistant to ensure consistent branding and messaging over all Social Media mediums.
• Google Adwords
o Create/Manage Campaigns for weddings, tournaments, golf and academy
• Mobile App
o Advertising via Pop-ups and Push notifications
o F&B menus
o News updates
o Leaderboards for tournaments (not so much anymore)
• On Hold Messaging
o Creating/ updating messaging as needed on telephone system
• External Advertising
o Oversee and consult on the design and content of all external advertising with a focus on digital advertising.
• Internal Advertising
o Oversee and consult on the design and content of all internal advertising including printed promotional material, GPS advertising, Electronic signage, billboards, menus, brochures, event packages, etc.
• Photos & Videos Database
o Solicit photographers/videographers for new photos/videos
o Ensure this database is sufficient for each facility for the purpose of advertising and promotion based on recommendation of graphic designer.
Manage and directly oversee the execution of the following tasks.
• Loyalty Program
o Design and coordinate all aspects of the loyalty program.
• Fundraising and Charity Initiatives
o Coordinate all aspects of these programs as needed.
• CG Info Email
o Manage general email communications. Respond and redirect as needed
• Software
o Managing Feedback/Support issues with Customers and Total E
• Innovation o Make recommendations and chare ideas with each department about ways to improve Cardinal Golf Club.
• Call Center
o Oversee the tee time booking operation by managing all aspects of the call centre. Includes training, guideline development, standard development, and procedures.
• Brand Management
• Determine logo and brand direction as well as coordinate the consistent portrayal of the CGG brand as well as the individual brand of each facility.
- Qualifications
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• 2 – 3 years of marketing, social media and graphic design experience
• Graphic design and media degree
WORKING CONDITIONS:
• Some evening and weekend work required during peak season, emergencies, and special projects.
• Stationary work station and mobile work station needs provided.
- Compensation
- $55k - $85K (based upon experience).
- Benefits/Perks
- .
- Course Website
- <a href="https://cardinalgolfgroup.com/">https://cardinalgolfgroup.com/</a>
- Employment Duration
- Perm. Full-Time
- Contact Information
-
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Applicants please send emails directly to this email address via: recruiting@cardinalgolfclub.com