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PGA of Canada names TEED UP Official Performance Beverage of the PGA of Canada and RBC PGA Scramble presented by BMW
The PGA of Canada is proud to announce a new national partnership with TEED UP, naming the brand the exclusive Official Performance Beverage of the PGA of Canada and the RBC PGA Scramble presented by BMW.
As part of the multi-faceted agreement, TEED UP will also serve as a Supporting Partner of all PGA of Canada National Championships, including the PGA Championship of Canada, PGA Women’s Championship of Canada, PGA Assistant’s Championship of Canada, PGA Senior’s Championship of Canada, and the PGA Head Professional Championship of Canada / PGA Head Teaching Professional Championship of Canada.
“Our national championships and the RBC PGA Scramble presented by BMW are pillars of the PGA of Canada’s competitive and recreational programming,” said PGA of Canada CEO Kevin Thistle “We are excited to welcome TEED UP as our Official Performance Beverage Partner. Their commitment to supporting players, professionals, and grassroots golfers aligns perfectly with the PGA of Canada’s mission and will enhance the experience for players at all our events.”
This partnership will see TEED UP deeply integrated across the PGA of Canada championship and participation landscape, with branding, marketing, and social media exposure surrounding all major national events.
TEED UP will have on-site activation opportunities at PGA National Championships and RBC PGA Scramble presented by BMW events, including meet-and-greet spaces, product sampling, promotional activations, and access to event signage.
“This partnership is a major step forward for TEED UP and for golfers across Canada,” said John Pacione, Founder of TEED UP. “We built TEED UP to create a better alternative for golfers — one that supports focus, hydration, and on-course performance through a thoughtfully formulated, natural ingredient profile.
"Partnering with the PGA of Canada allows us to support players and professionals at every level, and we’re proud to be aligned with Canada’s national professional golf community,” said Pacione.
Through the partnership, TEED UP will have the opportunity to provide product at PGA National Championships and RBC PGA Scramble presented by BMW events nationwide, and engage directly with the Scramble's database of more than 50,000 golfers through newsletters and marketing initiatives.
The PGA of Canada will collaborate with TEED UP throughout the season to create custom content at each National Championship, highlighting leaders, key players, and championship moments. Additionally, TEED UP will provide product giveaways and sampling opportunities to PGA Professionals and their staff to kick off the partnership ahead of the golf season.
About TEED UP
TEED UP is a performance beverage brand built for golfers and active lifestyles, designed to support hydration, focus, and on-course performance. With a growing presence in Canadian golf, TEED UP is committed to supporting players at every level through innovative products, on-site experiences, and partnerships that enhance the game.
As part of the multi-faceted agreement, TEED UP will also serve as a Supporting Partner of all PGA of Canada National Championships, including the PGA Championship of Canada, PGA Women’s Championship of Canada, PGA Assistant’s Championship of Canada, PGA Senior’s Championship of Canada, and the PGA Head Professional Championship of Canada / PGA Head Teaching Professional Championship of Canada.
“Our national championships and the RBC PGA Scramble presented by BMW are pillars of the PGA of Canada’s competitive and recreational programming,” said PGA of Canada CEO Kevin Thistle “We are excited to welcome TEED UP as our Official Performance Beverage Partner. Their commitment to supporting players, professionals, and grassroots golfers aligns perfectly with the PGA of Canada’s mission and will enhance the experience for players at all our events.”
This partnership will see TEED UP deeply integrated across the PGA of Canada championship and participation landscape, with branding, marketing, and social media exposure surrounding all major national events.
TEED UP will have on-site activation opportunities at PGA National Championships and RBC PGA Scramble presented by BMW events, including meet-and-greet spaces, product sampling, promotional activations, and access to event signage.
“This partnership is a major step forward for TEED UP and for golfers across Canada,” said John Pacione, Founder of TEED UP. “We built TEED UP to create a better alternative for golfers — one that supports focus, hydration, and on-course performance through a thoughtfully formulated, natural ingredient profile.
"Partnering with the PGA of Canada allows us to support players and professionals at every level, and we’re proud to be aligned with Canada’s national professional golf community,” said Pacione.
Through the partnership, TEED UP will have the opportunity to provide product at PGA National Championships and RBC PGA Scramble presented by BMW events nationwide, and engage directly with the Scramble's database of more than 50,000 golfers through newsletters and marketing initiatives.
The PGA of Canada will collaborate with TEED UP throughout the season to create custom content at each National Championship, highlighting leaders, key players, and championship moments. Additionally, TEED UP will provide product giveaways and sampling opportunities to PGA Professionals and their staff to kick off the partnership ahead of the golf season.
About TEED UP
TEED UP is a performance beverage brand built for golfers and active lifestyles, designed to support hydration, focus, and on-course performance. With a growing presence in Canadian golf, TEED UP is committed to supporting players at every level through innovative products, on-site experiences, and partnerships that enhance the game.