Growing our Partnership with Golf Genius
Markham, ON – The PGA of Ontario is pleased to announce an expanded partnership with industry-leading technology company, Golf Genius.
Building on an already strong relationship, this expanded agreement reinforces Golf Genius’ commitment to supporting PGA of Ontario professionals through education, innovation, and tools designed to enhance programming, operations, and the overall golfer experience.
As part of the partnership, CoachNow Academy, a Golf Genius company, will serve as a supporting sponsor of the Fore Learning Chapter Tour Stop 1: “Optimizing Performance" on Monday, February 9th, 2026 @ Deer Creek Golf Club. Click here to register for the day!
Golf Genius will proudly sponsor and present the 2026 PGA of Ontario CoachNow Coach of the Year Award at the association’s Year-End Celebration, recognizing excellence and leadership in coaching across the province.
We look forward to welcoming the Golf Genius team to our 2026 Year-End Celebration this fall.
In addition, Golf Genius will deliver a series of four member-focused webinars in 2026, designed to provide practical insights and actionable strategies across tournament management, coaching, retail operations, and Golf Genius programs.
REGISTER FOR THE FIRST SESSION TODAY!
Thursday, January 29, 2026 @ 11 AM EST – Tournament Management Premium: Elevate Member Service While Unlocking New Revenue with Golf Genius Tournament Management
- Virtual Webinar - Click here to register
- Session will be held on Zoom - link will be emailed upon registration
- PGA of Ontario members will earn (1) PRP point per webinar attended
- Sessions are complimentary
- Open to ALL PGA of Canada members in good standing
Session details: Learn how new features like Golf Hub help clubs deliver a higher level of service — without adding staff workload. Widely adopted by Golf Ontario and presented by Product Manager, Clint Jarret.
Learn how Round Registration with custom fields lets you collect the exact information you need from players in advance — saving time, reducing errors, and running smoother events. Presented by Product Manager, Kyle Olson.
Get a preview of what’s coming next. See how upcoming AI features are set to transform the way clubs operate and engage players. An exclusive “What’s in the Pipeline” session presented by Sr. Product Manager, Ben Wolfe.
Save the Dates! Details & registration to be announced for the following webinars:
- Thursday, February 26, 2026 @ 11 AM EST – CoachNow Academy: Capturing More Lesson Revenue With CoachNow Academy
- Thursday, March 26, 2026 @ 11 AM EST – Golf Genius Golf Shop: Maximizing Your Spring 4-for-3 Golf Ball Sales and Protecting Your Expensive Demo Inventory Golf Genius Golf Shop
- Thursday, April 30, 2026 @ 11 AM EST – Operation 36: Optimizing Your Beginner Golf Programs with Operation 36
“We have been fortunate to do business in Canada for the past 12 years, and I’ve personally valued the strong relationships we’ve built with PGA Members in the Ontario Zone, as well as the continued support they’ve shown Golf Genius,” said Nick Wolfe, Vice President of Sales, Golf Genius. “We’re thrilled to partner with the PGA of Ontario in delivering education for its members and to serve as the presenting partner of the CoachNow Coach of the Year Award .”
“Golf Genius has been a trusted partner in delivering education and technology that truly supports the work of PGA Professionals. Through this expanded partnership — spanning events, meaningful recognition through our Coach of the Year award, and a robust webinar series — we’re excited to offer our members resources that elevate coaching standards, improve efficiencies, and ultimately enhance the golfer experience across Ontario.”
– Melanie van der Hoop, Executive Director, PGA of Ontario
This growing partnership underscores a shared commitment to delivering meaningful education, recognizing coaching excellence, and equipping PGA of Ontario professionals with modern tools to grow their programs and businesses.
ABOUT GOLF GENIUS
Golf Genius provides innovative software and services to the global golf community serving nearly 11,000 private clubs, public courses, academies and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and multiple tours.
With a core product suite that spans tournament management, golf shop operations, coaching, and handicap management, Golf Genius provides the essential tools for golf professionals to save time, increase revenue, and deliver exceptional golfer experiences.
While Golf Genius' flagship product, Tournament Management, manages over 444,000 leagues and competitions (totaling more than 41 million rounds), the company's direct-to-consumer business reaches over 15 million golfers with a popular portfolio of consumer golf apps offering GPS, auto shot tracking, scoring and statistics, strokes gained, video analysis, and golf trip management.
Golf Genius has over 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information about Golf Genius, click here.
If you have any questions about Golf Genius, please contact Andrew Crichton, Sales Director, Golf Genius Software (Canada).
For more information about the PGA of Ontario and its partners, click here.